Projects
From idea to product.
My projects and case studies. Each shows the whole picture, the key decisions with reasons and trade-offs, and what the data showed. Gobe is the first. More will follow as I build them.
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Own project · Android · 2026
Gobe: an app that deliberately doesn't identify mushrooms
Why I built a quiz that teaches people to look instead of identifying mushrooms from a photo, and how I took it to Google Play with AI in 23 days.
23 days to launch · “don't know” from 60% to 8% · 25 → 64 species
Contact
Let's talk.
Tell me what you're building, who it's for and where you're stuck. I'll reply personally.
I'm open to contract work, a joint project or employment.